Quimbee Branding

Background: Quimbee's mission is to serve as a one-stop shop for the online needs of law students and lawyers nationwide. While it initially focused on Study Aids, Quimbee has since expanded its product offerings to cater to various demographics. To ensure cohesion across all product lines and effectively appeal to new audiences, there is a pressing need for a comprehensive and unified brand guideline.

Idea: Created a premium look and feel for brands by incorporating carefully placed illustrations. This approach adds personality and sets the brand apart from other law firms that typically rely on "black & blue" corporate branding.

My role: I oversaw the entire creative process, such as creative audit, user research, creative strategies, character design, and brand applications.

Results: 2/3 of law students in the US subscribed to Study Aids. Bar Review sales went up 35% year over year. CLE subscriptions went up 23% year over year.

Brand Voice

Character Guidelines

Stationery

Marketing Collaterals