Truebill Marketing Campaigns

Background: Truebill is the financial wellness platform to improve the financial lives of millions of people. We want to empower people to take back control of their finances.

My role: I led internal teams, managed freelancers, and agencies in concepting, planning creatives testings, and producing multimedia content to optimized all performance metrics (ROAS, CPA, CPM, CTR).

Results: Truebill app reached #2 finance and top 40 overall on App Store. Truebill grew to own 65% of the Market of personal finance apps. In December 2021, Truebill got acquired by Rocket Companies for $1.275B.

TV Spot

A/B Testing on Social Media

Outdoor

Website + Landing Pages