Health IQ Campaign

Background: Health IQ is the only insurance company that combines your current health, health literacy, and active lifestyle to better predict your long-term health, to lower your life insurance rates up to 41%.

Idea: A life insurance policy that rewards every healthy decision and achievement you do, no matter passing on a cupcake or running a 9 min mile. We make everything count.

My role: Led the marketing creative team (internally and externally) to deliver strong performing ads over different marketing metrics throughout the sales funnel.

Results: Significant growth in all channels. Brand engagement on social media went up 26%. Return On Ad Spend (ROAS): Facebook: 2.8, LinkedIn: 1.7, SEM: 2.6, TV: 1.3, Radio: 1.4.

TV Spot

Radio

Posters

Website

Social Media