Fuzzy Branding

Background: Fuzzy provides vet-curated custom boxes designed specifically for your cats and dogs, encompassing everything from nail care to digestive health. The subscription also provides pet parents with access to Fuzzy’s 24/7 live vet chat.

Idea: Designed by vets. Loved by pets.

My role: I managed and led the creative team and agencies in developing new branding strategies and marketing campaigns across paid and organic, online and offline media. I collaborated with the product and engineering teams to develop UX/UI design for our website and app, conducted research, A/B testing, and implemented insights into our design decisions.

Results: The new brand launched with Fuzzy Pet Care Fundamental membership program increased our user acquisition by 27%, exceeding our revenue target for 2020 by 4.7%.

Logo
Our logo combines a simple and modern wordmark with an internationally recognized symbol. The symbol is a modern representative of healthcare, with a nod to both the at-home nature of telehealth and of classic pet houses, while letterform bookending the word slightly wrapping around to form an embrace.

Graphic Elements

Branding Guidelines
Those pages introduce our identity and explains the guiding principles for each element of our brand: the way we look, sound, and behave. Together they exist to holistically reflect who Fuzzy is as a brand.

Online Videos

Print & Promotional Items

Packaging Design

Website and Landing Page

Digital Ads