Fifth Third Bank Broadcast

Background: Fifth Third Bank has no hidden fees, fraud protection, and early access to your pay. It’s everything you might imagine from a bank, except it’s not imaginary. It’s real.

Idea: At Fifth Third Bank, we're working hard to make banking a Fifth Third better. According to the laws of mathematics, five-thirds equals 166.7%. That's a whole lot of percents.

My role: As an Art Director, I am actively engaged in the entire creative process, from ideation and storyboarding to presenting ideas and overseeing the production process.

Results: The overall effective branding increased 300% annually.

FIFTH THIRD BANK “MUSEUM”

SOCIAL GIFS

FIFTH THIRD BANK “PURSE”

FIFTH THIRD BANK “CHECK PLEASE”

FIFTH THIRD BANK “MATH FACTS”