HP Black Hat Event

Background: Business know their network is at risk, everyday. However sometimes those risks don't come from the most obvious places. HP chose the security conference Black Hat to highlight how important safe guarding printer security can be to your overall network.

Idea: How do you get your message across through all that noise in Las Vegas? Well, you have fun in Las Vegas of course. HP Contest to win unique Vegas experience with hashtag #SecureMyUpgrade.

My role: I worked on art direction for both the event and online activation. I also collaborated with illustrators and motion designers tackling various marketing initiatives.

Results: 13,5 million impressions; 2,700 newspaper drops; 2,800 unique contacts,

Case Study

Promo Clip on Twitter