MoneyLion content
Social Content
Generative AI
Background
Background
MoneyLion is a leading digital financial platform offering banking, lending, and financial tools to help consumers manage, borrow, and grow their money.
MoneyLion is a leading digital financial platform offering banking, lending, and financial tools to help consumers manage, borrow, and grow their money.
MoneyLion is a leading digital financial platform offering banking, lending, and financial tools to help consumers manage, borrow, and grow their money.
Idea
Idea
Deliver useful, unique, and engaging content to make MoneyLion America’s most trusted source for making the BEST money decisions.
Deliver useful, unique, and engaging content to make MoneyLion America’s most trusted source for making the BEST money decisions.
Deliver useful, unique, and engaging content to make MoneyLion America’s most trusted source for making the BEST money decisions.
My role
My role
Worked with executives in concepting, planning creatives, performance testing, and producing content for both growth and retention purposes.
Worked with executives in concepting, planning creatives, performance testing, and producing content for both growth and retention purposes.
Worked with executives in concepting, planning creatives, performance testing, and producing content for both growth and retention purposes.
Results
Results
+20%
+20%
+20%
+20%
Increased new
customers
Increased new
customers
Increased new
customers
+15%
+15%
+15%
+15%
improved customer lifetime value (CLV)
improved customer
lifetime value (CLV)
+30%
+30%
+30%
+30%
grew marketplace
revenue
Generative AI Concept
Generative AI
Chinese New Year’s AI-generated photoshoot
Lunar New Year’s AI-generated photoshoot
Content calendar
Content calendar
Halloween
Halloween
Content
Content calendar for Halloween
Creative builder
Creative builder
A Youtube series
A Youtube series
A Youtube series
Health is Wealth Campaign
Health is Wealth Campaign
A campaign with Mastercard and The Harris Poll exploring the link between financial and physical well-being
A campaign with Mastercard and The Harris Poll exploring the link between financial and physical well-being
Dynamic components
Enable easy experimentation and A/B testings with different art directions and messaging based on the consumer journey and marketing funnels.
Dynamic components
Dynamic components
Enable easy experimentation and A/B testings with different art directions and messaging based on the consumer journey and marketing funnels.
Enable easy experimentation and A/B testings with different art directions and messaging based on the consumer journey and marketing funnels.
